Latin is the root of most spoken languages today and when our founder was brainstorming the name of our agency, she wanted the same meaning of her middle name (Victoria = Victorious) with an all-encompassing word, thus Victorem Consulting LLC was born.
As top marketers and branding experts know, we are always storytelling to convey messaging that matters. However, we don’t just want to tell stories to sell products or services. We believe true branding requires authenticity and depth to sustain lasting impact.
The Difference: An Agency with Higher Consciousness
After pursuing formal education obtaining a BSBA Dual Major in International Business and Marketing, Victorem Consulting’s Founder, Jackie Gilliland pursued a variety of Marketing and International Operations roles prior to starting her own company.
In the process, she became further educated on how many top Marketers (CMO’s and Agency Owners alike) continue to irresponsbily use their expertise without the conscious effort of consumers’ best interest and our planet as a whole, first.
In doing research for a solution, she learned about the Triple Botton Line established by John Elkington. This principle explains how companies can effectively increase their bottom line by prioritizing PEOPLE and the PLANET as much as PROFIT.
(Image credit: Cool Choices)